Rubrik announced that Data Security Posture Management (DSPM) will be integrated within the Rubrik Security Cloud, providing existing customers with enhanced data protection features.
This integration allows organizations to activate DSPM capabilities directly within their existing Rubrik environment, thus avoiding lengthy deployment processes often associated with standalone solutions.
This feature aims to enable users to simplify the process of identifying data risks across cloud, SaaS and on-premises environments, aiding in the safe adoption of AI technologies while ensuring the protection of sensitive information.
The integration is designed to provide a unified approach by combining DSPM and cyber recovery capabilities into a single platform to enhance cyber resilience. Through the use of Microsoft MIP tags, Rubrik Security Cloud is expected to facilitate near-real-time data classification and risk identification across different environments.
Mike Tornincasa, Chief Business Officer at Rubrik, commented on the challenges organizations face when using Generative Artificial Intelligence (Gen AI).
“The AI generation can unleash innovation for organizations of all sizes and industries, but it is not without its challenges,” he said. “And while many are eager to deploy these tools, ensuring the correct data is entered can be a time-consuming task. This ultimately slows down “Implementation.” “In addition, organizations are struggling to contain the risk of sensitive or critical data leaking through AGI, especially as this data grows rapidly across fragmented environments,” Tornincasa added.
“Having Rubrik DSPM within Rubrik’s comprehensive Cyber Resilience platform reduces this complexity to help accelerate AI adoption and secure data wherever it lives.”
This DSPM integration aims to provide organizations with control and visibility over data by automatically searching and classifying sensitive data, enabling security measures to reduce the risk of exposure.
It also helps manage permissions and corrects issues with data sensitivity ratings, reducing the possibility of unauthorized access.
The solution is positioned to deliver immediate value by leveraging existing Rubrik Security Cloud infrastructure, accelerating deployment, and eliminating the need for multiple data snapshots or annoying scans, typically required by other DSPM tools.
Rubrik DSPM within Rubrik Security Cloud will be generally available starting in early 2025.
The company suggests that this solution will simplify the deployment of the DSPM system for its existing customers, who will have immediate access to enhanced security capabilities without the need for additional audits from different tools.
