The study shows priority shifts in Asia Digital Native Businesses – Accelerating technology adoption requires new ways to manage increasing complexity and security risks
Singapore, September 12, 2024 /PRNewswire/ — Akamai Technologies, Inc. today revealed… (NASDAQ: AKAM), the cloud company that supports and protects life online, in a new study that Asia Digital native businesses (DNBs) face increasing challenges in security and technological complexity as they accelerate cloud adoption, posing a risk to sustainable business growth.
In a study entitled Asia Digital native companies prioritize security for sustainable growth, and DNBs are defined by their aggressive technology adoption. These companies move at the speed of technology to keep up with customers' demands to work, live and play online. The Akamai study reveals that 9 in 10 DNB companies are prioritizing efficiency and productivity over the next 12 months and investing in technologies such as cloud computing and API-enabled microservices. According to IDC, DNBs are expected to spend up to $128.9 billion on technology by 2026, with the highest growth rate of spending on cloud technologies at 37.3%.
“Cutting-edge technology is at the core of the DNA of digital native businesses – but this represents both an opportunity and a challenge. Accelerating technology adoption is a potential Achilles’ heel for DNBs, with IT becoming increasingly sophisticated to detect critical cyber risks that threaten cloud applications and potential business performance,” he said. “. Jay JenkinsCTO of Akamai Cloud Computing. “For DNBs born in the cloud to realize their full potential, these companies must find ways to maximize cloud performance and embrace a multi-cloud approach to avoid vendor lock-in, enhance flexibility, and maximize cloud service utilization and costs.”
A technology-first mentality hinders DNBs' cybersecurity posture
DNBs embrace cloud-native design principles and leverage technology as a key differentiator to stay ahead of the competition. With an infrastructure built on microservices that operate independently and communicate through APIs, DNBs are able to scale and improve time-to-market. According to a new Akamai study, 74% of DNBs have either fully moved to the cloud or are adopting cloud technologies.
Respondents in Australia and New Zealand They are changing their view of cloud technology from a disruptive force to a business staple, with 97% adopting cloud solutions or exploring cloud adoption. Meanwhile, in IndiaDNBs focus on growth and innovation, with the highest AI integration within cloud infrastructure at 98%. Almost all DNBs in India They are either already using cloud solutions or are exploring cloud adoption. Moreover, as DNBs in India As they evolve, they seek sustainable growth by focusing on security, cost optimization and comprehensive vendor evaluation. Given their rich history of technological innovation, India Digital natives prioritize vendor performance more than their regional counterparts, ranking second in ASEAN.
Asia DNBs are quick to adopt cloud technologies. This can quickly become a complex matrix of software, systems and services that exposes DNBs to greater cyber vulnerability. Managing security impacts remains an ongoing challenge for DNBs, regardless of where they are in their cloud journey, with 75% of them seeing security as the biggest gap in cloud infrastructure performance and capabilities – above other issues such as network latency, data storage, and data retrieval. and resource calculation. In fact, 44% of respondents said that the biggest challenge in addressing the security gap stems from increasing complexity of IT infrastructure.
This rush to the cloud has created critical challenges that threaten to derail the pursuit of performance, and DNBs can no longer ignore the increasing cyber threats that come with their pursuit of business growth.
Ramping up cloud optimization and API security.
DNBs were inherently born in the cloud, but cyber life insurance remains a challenge for them as they struggle to leverage the full potential of emerging technology in the cloud, data and AI. They are prime targets for cyberattacks due to their extensive use of APIs and cloud-based infrastructure, which exposes them to a greater risk of phishing, account compromise, and ransomware, compared to traditional businesses.
Akamai research revealed that DNBs are prioritizing API security at the top of their list of actions to address cloud security issues, with 9 out of 10 citing API security as an important or important product feature when evaluating a cloud or security provider. Eighty-seven percent of DNBs indicate that security features outweigh performance, reputation, scalability and cost when choosing a cloud provider. To combat increasing cyber threats, DNB offices will need support from their technology partners to identify potential weak links that can be exploited by cyber adversaries.
“APIs are the connective tissue in modern cloud-native infrastructures,” Jenkins said. “To ensure fast, flexible, and secure operations, a modern security framework must provide advanced API security measures, regular API security audits, and high visibility into API activity.” “.
Sectors most at risk include gaming, high-tech, video media and commerce. In the pursuit of innovation and speed to market, DNBs may release applications and processes using application programming interfaces (APIs) before security teams can properly evaluate them, resulting in increased exposure to potential cyber threats. In ASEAN, phishing is a major concern for national data banks, leading them to prioritize investment in anti-phishing technologies more than their counterparts in the APJ region. Phishing tactics have evolved from email-based attacks to now include mobile devices and social media platforms. As a result, ASEAN is investing more in anti-phishing technologies than its counterparts in the Asia-Pacific region.
like Asia DNBs address these complexities and security challenges in their cloud adoption journey, and these insights provide an overview of the future path for businesses of all backgrounds and cloud maturity. Cloud technologies and API-enabled services are now critical enablers of modern digital businesses, which will require new tools, skills, and partners to pave the way for their successful adoption and implementation.
Asia Native digital companies prioritize security for sustainable growth commissioned by Akamai and conducted by Technology Advice. The study surveyed more than 200 technology leaders around the world Australia, New Zealand, Southeast Asia, Indiaand Greater China To reveal the key business priorities and technology concerns of Asian DNBs.
About Akame
Akamai empowers and protects online life. Leading companies around the world choose Akamai to build, deliver and secure their digital experiences – helping billions of people live, work and play every day. Akamai Connected Cloud, a massively distributed cloud and edge platform, brings applications and experiences closer to users and keeps threats away. Learn more about Akamai's solutions for cloud computing, security, and content delivery at akamai.com and akamai.com/blog, or follow Akamai Technologies on X, formerly known as Twitter and LinkedIn.
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