Asha also led the development of the One Key framework by integrating One Identity APIs with One Key API, a loyalty program that integrates user rewards points across Expedia's various brands.
According to a KPMG report, more than 50% of organizations face serious cloud security incidents. With over 12 years in technology, Asha Seshagiri has developed security solutions that matter to industry leaders. At IBM, she specialized in key management systems and their integration with hardware security modules (HSMs), while at Expedia, she pioneered identity and access management systems. At Expedia, she led the One Identity solution and built the One Key framework, which now protects more than 300 million users worldwide.
At Expedia, Asha leads identity initiatives, implementing end-to-end authentication systems with features such as multi-factor authentication and secure hash services. The One Identity solution it developed ensures strong protection of user authentication and confidential information for more than 300 million users through advanced identity management practices.
Single Identity is the foundation of Expedia's user authentication system. Asha technically led the implementation of several authentication methods, including social logins, passwords, and one-time passwords. This approach unified user accounts across multiple Expedia brands into one system, improving security and simplifying the login process for users. This balance between comfort and security has become a hallmark of her work. Implementing One Identity has simplified the login process for more than 300 million users across Expedia's diverse brands while significantly improving security, reducing the risk of unauthorized access and data breaches. For Expedia, this development has translated into a higher level of user satisfaction.
Asha also led the development of the One Key framework by integrating One Identity APIs with One Key API, a loyalty program that integrates user rewards points across Expedia's various brands. Protected by One Identity's security infrastructure, One Key allows users to seamlessly accumulate and redeem points, enhancing the customer experience while ensuring their data is protected under the same secure system that powers One Identity. Asha has created a unified platform where customers can navigate rewards and logins effortlessly. The result is a world-class customer experience and a secure foundation that partners can rely on, strengthening Expedia's leadership in the travel and hospitality industry.
In addition to her technical accomplishments, Asha is a senior member of the prestigious Institute of Electrical and Electronics Engineers (IEEE), globally recognized for setting the standards for technological advancement. An expert in her field, she serves as a judge of the prestigious international business award “Cases & Faces 2024”, where she evaluates innovative solutions in the field of technology and cybersecurity. She has contributed to scientific research in the field of security, publishing on topics such as multi-factor authentication for biometric data, methods to prevent SQL injection in identity systems, and data encryption in cloud storage.
Despite the technological solutions, Asha emphasizes that the responsibility for security also lies with the users. Simple steps, like using multi-factor authentication, creating strong passwords, and carefully managing personal data, are basic actions everyone can take to protect their information.
